Thursday, March 11, 2010

The New & Improved Wine Diaper!

The moment you've all been waiting for has finally arrived:  The Wine Diaper 2.0.

After a great start with our beta version, we've just rolled out our new and improved Wine Diaper.
We've listened to the feedback, done some research, and have come out with a second product that will
make traveling with wine even safer for you!

The new Wine Diaper features the following enhancements:
  • new blue color
  • white customizable version also available
  • thicker outer plastic
  • handle for easier carrying
  • Great new packaging options for our retailers
We're sure you'll love our new version. Take a look here:

Learn more at

2010 International Home & Housewares Show!

In 3 days, the Wine Diaper hits Chicago! Idea Mia is heading to the 2010 Housewares show at the McCormick Center in Chicago.

We're super excited to be taking part in this amazing show--thousands of buyers from stores all over the world will be on site, and we're hoping to wow them with our new product.

As usual, we've got the Italians manning the booth--with the addition of another A+ salesperson:  my dad, making his way down from the Great North to lend a hand at the show.

If you'll be attending the show, stop by our booth # 4065 to visit the Wine Diaper!